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InFocus Eyecare

Privacy Policy & Notice of Privacy Practices

Effective Date: 1/1/2025

At InFocus Eyecare, we respect your privacy and are committed to protecting your personal and health information. This combined Privacy Policy and Notice of Privacy Practices (“Notice”) explains how we collect, use, disclose, and safeguard information you provide through our website and in the course of your care, in compliance with applicable laws including the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

1. Information We Collect

When you interact with our website or our practice, we may collect:

  • Personally Identifiable Information (PII): such as your name, address, phone number, and email address.
  • Protected Health Information (PHI): such as medical history, insurance details, or appointment-related information submitted through online forms or patient portals.
  • Other Information: any details you voluntarily provide in communications with us.

2. How We Use and Disclose Your Information

We may use and share your information in the following ways:

For Healthcare Purposes

  • Treatment: To provide, coordinate, or manage your eye care services and share information with other providers involved in your care.
  • Payment: To bill insurance carriers, verify eligibility, and process payment for services provided.
  • Healthcare Operations: For administrative purposes such as quality assessment, staff training, or improving patient services.

For Website & Business Operations

  • To respond to inquiries and requests submitted online.
  • To schedule appointments and provide requested information.
  • To improve website performance and user experience.

As Required or Permitted by Law

We may disclose information to comply with legal obligations, respond to public health reporting, or in response to a court order or lawful request.

We do not sell, rent, or use your information for marketing purposes without your explicit written authorization.

3. Your Rights Under HIPAA

You have the right to:

  • Access Your Records: Request to see or receive a copy of your medical or billing records.
  • Request Corrections: Ask us to correct inaccurate or incomplete information.
  • Request Restrictions: Ask us to restrict how we use or disclose your PHI (though we may not always be able to agree).
  • Confidential Communications: Request to be contacted in a specific way (e.g., by mail instead of phone).
  • Accounting of Disclosures: Request a list of certain disclosures of your PHI.
  • Receive a Copy of This Notice: Request a paper or electronic copy at any time.
  • File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with us or with the U.S. Department of Health and Human Services (HHS). We will not retaliate against you for filing a complaint.

4. Data Security

We take reasonable administrative, technical, and physical safeguards to protect your information, including:

  • Secure website encryption (HTTPS) for form submissions.
  • Restricted access to PHI by authorized personnel only.
  • Use of secure communication tools when transmitting sensitive data.

Please note: standard email may not always be secure. For sensitive health information, we may use secure patient portals or encrypted communication.

5. Data Retention

We retain personal and health information only as long as necessary to provide services, meet legal and regulatory requirements, or as otherwise required by law. Records are securely maintained and disposed of in compliance with HIPAA regulations.

6. Cookies and Website Tracking

Our website uses cookies and similar technologies to improve functionality, analyze traffic, and support marketing and advertising efforts.

These technologies may store information related to how you interact with our website, including pages visited and appointment scheduling activity. In some cases, information collected through cookies or tracking technologies may be used to help understand which marketing campaigns or advertisements led you to our website and may be shared between our website and our third-party scheduling platform to support appointment booking and reporting.

Some cookies may remain on your device for up to 90 days to support attribution and measurement of marketing effectiveness.

You can manage cookie preferences through your browser settings. Disabling cookies may impact certain website features or functionality.

7. Mobile Terms and Conditions

You agree to receive automated payment reminders via text message from InFocus Eye Care, and affiliates, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided at the time services were performed. Message frequency varies. Msg & Data rates may apply. Mobile opt-in data will not be shared with third parties.

To opt-out of the text messaging program, reply with the keyword STOP. Text the keyword HELP for additional information. You can also contact us at [email protected] or call 855-891-3039 for additional assistance with your inquiry.

8. Changes to This Notice

We may update this Notice periodically. Updates will be posted on our website with a new effective date and will apply to all information we maintain.

9. Contact Us

For questions about this Notice, to exercise your rights, or to file a privacy complaint, please contact our HIPAA Privacy Officer:

InFocus Eyecare
HIPAA Privacy Officer
7501 Paragon Rd #201
Dayton, OH 45459
Phone: 833-542-1724
Email: [email protected]